01
Ecommerce advisory
For DTC brands that need a senior operator, not a full-time hire.
I work with founder-led and small teams who've outgrown gut-feel decisions but aren't ready to build out a full ecommerce leadership team. Strategy, P&L management, retention, digital product, customer acquisition — applied to the calls in front of you, with the rigor of someone who's been accountable for them before.
02
SaaS go-to-market
For ecommerce SaaS companies selling into the teams I used to lead.
I work with founders building the tools that ecommerce teams actually buy. Sales positioning, GTM, and product feedback — grounded in years on the buyer's side of the table, where I sat through the pitches, ran the evaluations, and made the calls.
03
Embedded & fractional ops
For founders who need a strategic execution partner, not just an advisor.
I work as an extension of the team — chief of staff–style support that turns priorities into progress. Embedded, accountable, and built to leave the team stronger than I found it.